CONSUMER

                            

CONSUMER

The (Honest) Truth About Dishonesty by Dan Ariely
Predictably Irrational by Dan Ariely
The Upside of irrationality by Dan Ariely
The New Mainstream by Guy Garcia
Nation of Rebels by Joseph Heath and Andrew Potter
I Want That! by Thomas Hine
Shopportunity! by Kate Newlin
The Substance of Style by Virginia Postrel
The Rational Optimist by Matt Ridley
Absolute Value by Itamar Simonson & Emanuel Rosen
The Thank You Economy by Gary Vaynerchuk
Dot Complicated by Randi Zuckerberg
IRRATIONALLY YOURS by Dan Ariely
Paradox of Choice
Empire of things
Opposite of Spoiled